In the ritualistic view of communication, individuals exchange understanding for

In the ritualistic view of communication, individuals exchange understanding for communion and fraternity, drawing together into a shared community rather than merely passing data.

Communication here is a shared ceremony that binds people in common belief and fellowship, valued for the togetherness it creates.

Reading it as accumulation of information belongs to the transmission view, where the point is to move messages, not to bond.

Naming it promotion of self-interest reverses the ritual view's stress on the collective over the individual gain.

Treating it as logocentric presence imports a philosophical concern with the word that the ritual model does not centre.

James Carey framed the ritual view around communication as the maintenance of society in shared time and belonging.