Individuals who live in a particular community develop distinctively patterned systems of:

People who share a common community life build distinctively patterned systems of information distribution, the settled ways they circulate news and knowledge among themselves.

Media ownership names who legally holds the outlets, a question of control that does not describe how a community itself patterns the sharing of information.

Media marketing means promoting and selling media products, a commercial activity rather than a community-grown pattern of distributing information.

Information imperialism means one-sided cross-border domination of information flows, not the internal shared circulation within a settled community.

Such patterns grow out of common language, customs and needs, so each community's flow of information takes its own recognisable shape.

This makes information distribution a learned cultural product, repeated within the group.