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Which of the following are main functions of mass communication? Choose the correct answer from the options given below.

1.Detachment of the individual from society
2.Indulging in message creation without worrying about moral consequences
3.Surveillance of the environment
4.Transmission of social heritage
5.Correlating the parts of society in response to the environment
A1, 2, 3 only
B3, 4, 5 only ✓ Correct
C1, 2, 4 only
D1, 4, 5 only
Correct answer: (B) 3, 4, 5 only
Explanation

The main functions of mass communication here are surveillance of the environment, transmission of social heritage and correlating the parts of society in response to the environment.

Statement 3 surveillance of the environment is the news and information-watching function identified by Lasswell.

Statement 4 transmission of social heritage is the passing on of culture and values across generations.

Statement 5 correlating the parts of society is the interpretive linking of social components in response to the environment.

Detaching the individual from society is a dysfunction, not a main function of mass communication.

Creating messages without regard for moral consequences is a failing, not a recognised function.

Lasswell's three functions were later joined by entertainment in Wright's addition.

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