Paper 1 · Communication
UGC NET June 2023 (21.06.2023) Shift-II
Mass media mostly operate in the
APersonal sphere
BBureaucratic sphere
CPublic sphere ✓ Correct
DEthical sphere
Correct answer: (C) Public sphere — Mass media mostly operate in the public sphere, so the answer is the public sphere.
Explanation
★Mass media mostly operate in the public sphere, so the answer is the public sphere.
★Mass media use technologies meant to reach a mass audience.
★They serve as a primary means of communication for the general public.
★This shared arena of open communication is the public sphere.
★So mass media chiefly work within the public sphere.
★They are not confined to a personal or purely bureaucratic sphere.
★So mass media mostly operate in the public sphere.
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