Given below are two statements. In the light of the above statements, choose the most appropriate answer from the options given below.
Both statements are incorrect, because they attach Lasswell's terms to the wrong stages of his model.
Statement 1 is wrong, since studying the communicator, the who, leads to control analysis, not to content analysis.
Statement 2 is wrong, since analysing the says-what, the message, is content analysis, not control analysis.
The two labels have been switched, control put where content belongs and content put where control belongs.
Reading either as correct would carry that mix-up forward and misplace both analyses.
In Lasswell's scheme who maps to control analysis, says what to content analysis, in which channel to media analysis, to whom to audience analysis, and with what effect to effect analysis.
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