Match List I (Communication factor) with List II (Communication analysis) and choose the correct answer from the options given below.
The communication factors match as control with the who aspect, content with the what aspect, media with the channel aspect, and audience with the reach aspect.
Control links to the who aspect because control analysis studies the communicator who sends the message.
Content links to the what aspect because content analysis studies what is said.
Media links to the channel aspect because media analysis studies the means of carrying the message.
Audience links to the reach aspect because audience analysis studies whom the message reaches and with what effect.
This follows Lasswell's line, who says what, in which channel, to whom, with what effect.
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