Match List I (Modes of Communication) with List II (Description) and choose the correct answer:

The correct pairing links publicity with non-commercial promotion, propaganda with communication with motives, advertising with a paid message, and public relations with reputation management.

Publicity, the first entry, matches non-commercial promotion, since it earns attention without paid space.

Propaganda, the second, matches communication with motives, as it pushes a slanted agenda.

Advertising, the third, matches a paid message, being bought space or airtime.

Public relations, the fourth, matches reputation management, tending an organisation's image.

Each mode of communication carries its own purpose, keeping the four pairs in true order.