Paper 1 · Communication
UGC NET December 2021 June 2022 (14.10.2022) Shift-II
Media messages consist of various layers of
ARationalisation
BComplex resistance
CPolymorphic meaning ✓ Correct
DRestrictive rituals
Correct answer: (C) Polymorphic meaning — The answer is polymorphic meaning.
Explanation
★The answer is polymorphic meaning.
★A media message can be read in more than one way by different audiences.
★It carries several layers of meaning at once.
★This many-formed meaning is called polymorphic meaning.
★So media messages consist of various layers of polymorphic meaning.
★Rationalisation, complex resistance and restrictive rituals do not describe this feature.
★So the answer is polymorphic meaning.
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