Qualitative research makes use of:

AScaling

BFactoring

CRepresentative quotations ✓ Correct

DSPSS

Correct answer: (C) Representative quotations

Explanation

Qualitative research makes use of representative quotations to convey participants' own words and meanings.

Scaling assigns numbers to attitudes and is a quantitative technique.

Factoring, or factor analysis, reduces many variables statistically.

SPSS is software for quantitative statistical analysis.

Quotations illustrate the themes drawn from interviews and observation.

Qualitative analysis interprets meaning rather than counting frequencies.

Want more like this? Create a free account to practise a full test, track your progress, and get spaced-repetition review.