The characteristics of cool media are which of the following? Choose the correct answer from the options given below.

1.More participation

2.Less definition

3.More clarity

4.Less amount of information

5.More amount of information

A1, 2 and 3 only

B2, 3 and 4 only

C3, 4 and 5 only

D1, 2 and 4 only ✓ Correct

Correct answer: (D) 1, 2 and 4 only

Explanation

The characteristics of cool media are high participation, low definition and a small amount of supplied information.

In McLuhan's terms a cool medium demands that the audience fill in the gaps and complete the meaning.

Statement 1 more participation follows because the sparse signal draws the receiver in actively.

Statement 2 less definition captures the low-resolution, incomplete data a cool medium offers.

Statement 4 less amount of information reflects that the medium supplies only limited detail.

More clarity and a larger amount of information belong to hot media, so they are not cool-media traits.

Television, in McLuhan's scheme, is treated as a cool medium.

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