Paper 1 · Communication
UGC NET June 2024 Re-Exam (26.08.2024) Shift-I
The interpretation of a text related to mass media, which is different from the intention of the original creator, is called:
AImpersonal decoding
BDeviant decoding ✓ Correct
CAbove-the-line decoding
DAsymmetric decoding
Correct answer: (B) Deviant decoding — Interpreting a text against the creator's intention is deviant decoding, so that is the answer.
Explanation
★Interpreting a text against the creator's intention is deviant decoding, so that is the answer.
★Decoding is how an audience interprets a media text.
★Deviant decoding occurs when the interpretation differs from what the creator intended.
★The audience reads a meaning other than the intended one.
★So this is called deviant decoding.
★Impersonal, above-the-line and asymmetric decoding do not name this idea.
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