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The meanings of visual images depend much on which of the following?

1.Individual perception
2.Social perception
3.Political links
4.Economic benefits
5.Representational connections
A1, 2 & 3 only
B2, 3 & 4 only
C3, 4 & 5 only
D1, 2 & 5 only ✓ Correct
Correct answer: (D) 1, 2 & 5 only
Explanation

The meanings of visual images depend much on individual perception, social perception and representational connections, so the same image can be read differently by different eyes.

Statement 1, individual perception, brings each viewer's own experience, mood and attention to what the image seems to say.

Statement 2, social perception, adds the shared cultural codes and group understandings through which an image is read.

Statement 5, representational connections, ties the image to what it stands for, the links between sign and referent that give it sense.

Political links do not primarily fix an image's meaning, they are a particular use rather than a general determinant.

Economic benefits describe a motive for producing images, not the perceptual basis on which their meaning is grasped.

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