The reification of stereotypes is made possible by communication through the use of

The reification of stereotypes becomes possible through communication by means of language, which fixes fluid impressions into seemingly solid categories.

Words name and repeat group traits until they harden into taken for granted realities.

Social equivalence names a relation between groups, not the tool that makes stereotypes concrete.

Personal attributes describe an individual's own qualities, which cannot by themselves reify a shared stereotype.

Ideological linearity points to a rigid line of thought, not the medium that materialises stereotypes.

Naming, labelling and repetition in language are what turn prejudice into apparently natural fact.