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Given below are two statements. In the light of the above statements, choose the correct answer from the options given below.

Statement I:In communication terms, the mass media are the most powerful influencers in any developing country.
Statement II:Inter-personal communication is more powerful than mass media in any developing society.
ABoth Statement I and Statement II are true
BBoth Statement I and Statement II are false
CStatement I is true but Statement II is false
DStatement I is false but Statement II is true ✓ Correct
Correct answer: (D) Statement I is false but Statement II is true
Explanation

The first statement, which crowns mass media as the most powerful influencer in a developing country, does not hold, while the second, that interpersonal communication is more powerful there, does hold.

Diffusion research shows ideas spread through opinion leaders and face to face contact rather than media alone.

The two step flow tells that media messages reach opinion leaders first, who then shape the wider public.

In low literacy and low access settings, trusted people, not distant channels, drive attitude and behaviour change.

Mass media are strong at spreading awareness quickly but weak at converting it into decisions.

This is why development communication leans on interpersonal networks alongside media.

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