Given below are two statements. In the light of the above statements, choose the correct answer from the options given below.
The first statement, which crowns mass media as the most powerful influencer in a developing country, does not hold, while the second, that interpersonal communication is more powerful there, does hold.
Diffusion research shows ideas spread through opinion leaders and face to face contact rather than media alone.
The two step flow tells that media messages reach opinion leaders first, who then shape the wider public.
In low literacy and low access settings, trusted people, not distant channels, drive attitude and behaviour change.
Mass media are strong at spreading awareness quickly but weak at converting it into decisions.
This is why development communication leans on interpersonal networks alongside media.
Want more like this? Create a free account to practise a full test, track your progress, and get spaced-repetition review.
Practise on Mcqkart →🎓 Book an expert →