Western concepts of communication are based on

Western concepts of communication are based on individualism.

They centre on the single person as an autonomous source, sender and interpreter of messages, stressing personal expression and self-interest.

The individual's goals, choices and rights frame how communication is understood in this tradition.

Collectivism, which puts the group and shared harmony first, characterises many non-Western, especially Eastern, outlooks instead.

Impressionalism is not a recognised basis for describing Western communication thought.

Absolutism names a claim to fixed, universal truths, not the individual-centred stance that defines the Western approach.