Which of the following are functions of media as related to their audiences?

1.Creation of passive longing for media products

2.Omnivorous devouring of media content

3.Compensation through identification

4.Vicarious wish fulfilment

5.Sources of suggestion for appropriate role

A1, 2 and 3 only

B2, 3 and 4 only

C1, 2 and 5 only

D3, 4 and 5 only ✓ Correct

Correct answer: (D) 3, 4 and 5 only

Explanation

The functions of media in relation to their audiences include compensation through identification, vicarious wish fulfilment, and cues for an appropriate role.

Statement 3 fits because audiences make up for what they lack by identifying with media figures.

Statement 4 fits because media let viewers live out wishes indirectly through characters and stories.

Statement 5 fits because media offer models and suggestions for how to play social roles.

Creation of a passive longing for media products describes a harmful effect, not an audience function.

Omnivorous devouring of media content describes consumption behaviour, not a function media perform for audiences.

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