Paper 1 · Communication
UGC NET December 2021 June 2022 (12.07.2022) Shift-I
Which of the following are functions of media as related to their audiences?
- 1. Creation of passive longing for media products
- 2. Omnivorous devouring of media content
- 3. Compensation through identification
- 4. Vicarious wish fulfilment
- 5. Sources of suggestion for appropriate role
A1, 2 and 3 only
B2, 3 and 4 only
C1, 2 and 5 only
D3, 4 and 5 only ✓ Correct
Correct answer: (D) 3, 4 and 5 only — The answer is 3, 4 and 5.
Explanation
★The answer is 3, 4 and 5.
★Media offer compensation through identification with characters, which is item 3.
★They allow vicarious wish fulfilment, which is item 4.
★They act as sources of suggestion for appropriate roles, which is item 5.
★Creating passive longing and omnivorous devouring are not the listed audience functions, so items 1 and 2 are excluded.
★So the functions are the third, fourth and fifth.
★So the answer is 3, 4 and 5.
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