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Which of the following are positive features of content analysis?

Paper 1 · Research Aptitude UGC NET December 2021 June 2022 (22.09.2022) Shift-I
Which of the following are positive features of content analysis?
  • 1. It does not need sampling of contents
  • 2. It is an unobtrusive method
  • 3. It is highly flexible in character
  • 4. It is a transparent research method
  • 5. There is no need to use it for longitudinal research
A1, 2 and 3 only
B2, 3 and 4 only ✓ Correct
C4, 3 and 5 only
D1, 4 and 5 only
Correct answer: (B) 2, 3 and 4 only — The answer is 2, 3 and 4.
Explanation
The answer is 2, 3 and 4.
Content analysis is an unobtrusive method that does not disturb what it studies, which is item 2.
It is highly flexible in character, which is item 3.
It is a transparent research method, which is item 4.
It still requires sampling of contents and can be used for longitudinal work, so items 1 and 5 are excluded.
So the positive features are the second, third and fourth.
So the answer is 2, 3 and 4.

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