Which of the following are positive features of content analysis?

1.It does not need sampling of contents

2.It is an unobtrusive method

3.It is highly flexible in character

4.It is a transparent research method

5.There is no need to use it for longitudinal research

A1, 2 and 3 only

B2, 3 and 4 only ✓ Correct

C4, 3 and 5 only

D1, 4 and 5 only

Correct answer: (B) 2, 3 and 4 only

Explanation

The positive features are that content analysis is unobtrusive, highly flexible, and a transparent method.

It is unobtrusive because it studies existing texts without disturbing the people who produced them.

It is flexible since it can be applied to a wide range of documents, images and media.

It is transparent because the coding rules are stated, letting others repeat the analysis.

The claim that it needs no sampling of contents is false, as material must be selected systematically.

The claim that it need not be used for longitudinal research is false, since it suits studying change over time.

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