Which of the following are the criteria for public service communication?

1.Personal bias

2.Ideological slant

3.Accuracy

4.Comprehensiveness

5.Separation of opinion and facts

A1, 2 & 3 only

B2, 3 & 4 only

C3, 4 & 5 only ✓ Correct

D1, 4 & 5 only

Correct answer: (C) 3, 4 & 5 only

Explanation

Public service communication demands accuracy, comprehensiveness and separation of opinion from facts.

Statement 3, accuracy, ensures the information given is correct and reliable.

Statement 4, comprehensiveness, ensures the account is complete and balanced.

Statement 5, separation of opinion and facts, keeps reporting fair and transparent.

Personal bias violates fairness and disqualifies public service standards.

Ideological slant distorts content and breaches neutrality.

These norms underpin the public accountability role of media.

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