According to some experts like Marshall McLuhan, which of the following are considered hot media?

1.Telephone

2.Television

3.Radio

4.Cinema

5.Print

A1, 2 & 3 only

B2, 3 & 4 only

C3, 4 & 5 only ✓ Correct

D1, 3 & 5 only

Correct answer: (C) 3, 4 & 5 only

Explanation

According to McLuhan, hot media include radio, cinema and print.

Statement 3, radio, is hot because it fills one sense with high-definition data and asks little participation.

Statement 4, cinema, is hot because its rich detailed image leaves little for the viewer to fill in.

Statement 5, print, is hot because it delivers dense information demanding low completion by the reader.

The telephone is a cool medium of low definition needing high participation.

Television is likewise cool, giving a grainy image the viewer must complete.

Hot media extend a single sense in high definition.

Want more like this? Create a free account to practise a full test, track your progress, and get spaced-repetition review.