Which of the following are true with regard to mass communication?
1.Messages are prepared by non-professionals
2.Messages are prepared by professionals
3.Messages are rapidly disseminated
4.Messages are supposed to be understood
5.Media audiences are homogeneous
A1, 2 & 3 only
B3, 4 & 5 only
C2, 3 & 4 only ✓ Correct
D1, 4 & 5 only
Correct answer: (C) 2, 3 & 4 only
Explanation
True of mass communication are that messages are prepared by professionals, rapidly disseminated, and meant to be understood.
Statement 2 holds because trained media professionals craft mass messages.
Statement 3 holds because mass media spread messages quickly to large audiences.
Statement 4 holds because the messages are designed to be received and understood by the audience.
The claim that non-professionals prepare the messages is wrong, as organised media houses produce them.
The claim that media audiences are homogeneous is wrong, as they are large, scattered and heterogeneous.
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