Paper 1 · Communication
UGC NET December 2021 June 2022 (13.10.2022) Shift-I
Which of the following are true with regard to mass communication?
- Messages are prepared by non-professionals
- Messages are prepared by professionals
- Messages are rapidly disseminated
- Messages are supposed to be understood
- Media audiences are homogeneous
A1, 2 & 3 only
B3, 4 & 5 only
C2, 3 & 4 only ✓ Correct
D1, 4 & 5 only
Correct answer: (C) 2, 3 & 4 only — The answer is 2, 3 and 4.
Explanation
★The answer is 2, 3 and 4.
★Mass communication messages are prepared by trained professionals, which is item 2.
★They are rapidly disseminated to large audiences, which is item 3.
★They are meant to be understood by the audience, which is item 4.
★Messages are not made by non-professionals, so item 1 is wrong.
★Mass audiences are large and varied, not homogeneous, so item 5 is wrong.
★So the answer is 2, 3 and 4.
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