Paper 1 · Communication
UGC NET June 2024 Re-Exam (04.09.2024) Shift-II
Which of the following concepts are related to mass communication? Choose the correct answer from the options given below.
- 1. Global village
- 2. Medium is the message
- 3. Human expansion (extensions of man)
- 4. Prophet of pop culture
A1, 4 only
B1, 2, 3 only ✓ Correct
C2, 3, 4 only
D1, 2 only
Correct answer: (B) 1, 2, 3 only — The concepts are 1, 2 and 3, so that is the answer.
Explanation
★The concepts are 1, 2 and 3, so that is the answer.
★The global village describes a media-connected world.
★'The medium is the message' is McLuhan's key idea.
★Media as extensions of man is another McLuhan concept.
★'Prophet of pop culture' is not a mass-communication concept here.
★Hence 1, 2 and 3 is correct.
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