Which of the following are true in the case of the audience for analog media? They are:

In the case of the audience for analog media the true features are that it is large (3), heterogeneous (4) and anonymous (5).

Being large (3) means the analog mass audience spreads across a huge, uncounted number of receivers.

Being heterogeneous (4) means it is mixed and varied in age, region and background rather than uniform.

Being anonymous (5) means members are unknown to the sender and to one another, while personally addressable (1) and active campaigners (2) describe engaged digital users, not the passive analog mass.

The analog audience receives one shared message with little means to reply.

Digital media later made audiences addressable and interactive.