Paper 1 · Communication
UGC NET June 2023 (14.06.2023) Shift-I
Which of the following factors affect mediated persuasion?
- Extended media reach
- Round-the-clock communication
- Media differences
- Audience fragmentation
- Message characteristics
A1, 2 & 3 only
B2, 3 & 4 only
C3, 4 & 5 only ✓ Correct
D1, 2 & 5 only
Correct answer: (C) 3, 4 & 5 only — Media differences, audience fragmentation and message characteristics affect mediated persuasion, so the answer is 3, 4 and 5.
Explanation
★Media differences, audience fragmentation and message characteristics affect mediated persuasion, so the answer is 3, 4 and 5.
★Mediated persuasion is influence carried through mass and digital media rather than face to face.
★Media differences matter because each medium, such as print, television or online, persuades differently.
★Audience fragmentation matters because scattered, specialised audiences respond to tailored messages.
★Message characteristics matter because the wording, tone and framing shape how persuasive a message is.
★Extended reach and round-the-clock communication describe media scale, not the persuasion factors asked here.
★So only the three content and audience factors in items 3, 4 and 5 fit the question.
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