Paper 1 · Communication
Which of the following models refers to the gatekeeper concept?
ANewcomb's model
BShannon and Weaver's model
CWestley and MacLean's model ✓ Correct
DGeorge Gerbner's model
Correct answer: (C) Westley and MacLean's model — The Westley and MacLean model refers to the gatekeeper concept, so that is the answer.
Explanation
★The Westley and MacLean model refers to the gatekeeper concept, so that is the answer.
★Westley and MacLean built a model of mass communication.
★In it a gatekeeper selects and shapes the messages that reach the audience.
★So this model contains the gatekeeper concept.
★Newcomb's model deals with balance in relationships.
★Shannon-Weaver and Gerbner stress other ideas, so the answer is the Westley and MacLean model.
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