Paper 1 · Communication
Who proposed the Agenda Setting theory?
ADeFleur and Ball-Rokeach
BMaxwell McCombs and Donald Shaw ✓ Correct
CJoseph Klapper
DCarl Hovland
Correct answer: (B) Maxwell McCombs and Donald Shaw — The Agenda Setting theory was proposed by McCombs and Shaw, so that is the answer.
Explanation
★The Agenda Setting theory was proposed by McCombs and Shaw, so that is the answer.
★Maxwell McCombs and Donald Shaw put forward this theory.
★It holds that media shape which issues the public thinks are important.
★So the theory is credited to McCombs and Shaw.
★DeFleur and Ball-Rokeach are linked to dependency theory.
★Klapper and Hovland worked on other effects, so the answer is McCombs and Shaw.
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