Who proposed the Agenda Setting theory?

ADeFleur and Ball-Rokeach

BMaxwell McCombs and Donald Shaw ✓ Correct

CJoseph Klapper

DCarl Hovland

Correct answer: (B) Maxwell McCombs and Donald Shaw

Explanation

The Agenda Setting theory was proposed by Maxwell McCombs and Donald Shaw in 1972.

They argued that the media tell audiences what to think about rather than what to think.

DeFleur and Ball-Rokeach are linked with dependency theory, a different account of media effects.

Joseph Klapper is known for the limited-effects view of mass communication, not agenda setting.

Carl Hovland is associated with persuasion and attitude-change research, again a separate line of work.

The theory grew from their study of voter concerns during an election campaign.

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