Paper 1 · Communication
UGC NET June 2024 Re-Exam (26.08.2024) Shift-II
Which of the following statements are related to the media (mass communication) audience equations given by scholars? Choose the correct answer from the options given below.
- 1. New mass communication is spontaneous and social
- 2. People are polite to well-designed computers
- 3. There is a passive relationship between communication devices and people
- 4. New mass communication technology has created a kind of techno-euphoria
- 5. The technological mass communication environment is an ideal environment
A1, 4 and 5 only
B3, 4 and 5 only
C2, 3 and 5 only
D1, 2, 3 and 4 only ✓ Correct
Correct answer: (D) 1, 2, 3 and 4 only — The relevant statements are 1, 2, 3 and 4, so the answer is 1, 2, 3 and 4.
Explanation
★The relevant statements are 1, 2, 3 and 4, so the answer is 1, 2, 3 and 4.
★Scholars describe new mass communication as spontaneous and social, so statement 1 applies.
★They note that people are polite to well-designed computers, so statement 2 applies.
★They observe a passive relationship between communication devices and people, so statement 3 applies.
★They say new technology has created a kind of techno-euphoria, so statement 4 applies.
★Calling the technological environment ideal is not among these audience equations, so statement 5 is excluded.
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