Which of the following statements are related to the media (mass communication) audience equations given by scholars? Choose the correct answer from the options given below.

1.New mass communication is spontaneous and social

2.People are polite to well-designed computers

3.There is a passive relationship between communication devices and people

4.New mass communication technology has created a kind of techno-euphoria

5.The technological mass communication environment is an ideal environment

A1, 4 and 5 only

B3, 4 and 5 only

C2, 3 and 5 only

D1, 2, 3 and 4 only ✓ Correct

Correct answer: (D) 1, 2, 3 and 4 only

Explanation

The statements tied to scholars' media audience equations are the first four here.

Statement 1 holds that new mass communication is spontaneous and social in character.

Statement 2 holds that people behave politely toward well-designed computers, treating them socially.

Statement 3 holds that a passive relationship can exist between communication devices and their users.

Statement 4 holds that new communication technology has produced a kind of techno-euphoria.

The claim that the technological communication environment is an ideal environment overstates the case and stands apart from these equations.

Such equations grew from the media-equation research on how people relate to machines.

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