Which of the following statements are true in the context of brainstorming?
1.Brainstorming is a group creativity technique.
2.Brainstorming is a problem solving technique.
3.Brainstorming helps at the individual level and the group level.
4.The top priority of brainstorming is quantity over quality.
AOnly 1, 2 and 3
BOnly 2, 3 and 4
C1, 3 and 4 only
DAll of the above ✓ Correct
Correct answer: (D) All of the above
Explanation
Brainstorming is a group creativity and problem-solving technique that works at both individual and group levels and prizes quantity over quality, so every statement holds.
It is a group creativity technique, generating many ideas freely.
It is a problem-solving technique, used to tackle open questions.
It helps at both individual and group levels, so it scales in either setting.
Its rule that quantity breeds quality defers judgement to gather more ideas.
Alex Osborn introduced brainstorming in his 1953 book Applied Imagination.
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