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Who among the following thinkers advocated ‘effective communication’ as a basic prerequisite for the attainment of…

Political Science · Public Administration UGC NET July 2016 Political Science
Who among the following thinkers advocated 'effective communication' as a basic prerequisite for the attainment of organizational goals?
AHerbert Simon
BPeter Self
CChester Barnard ✓ Correct
DWoodrow Wilson
Correct answer: (C) Chester Barnard — Chester Barnard advocated effective communication as a basic prerequisite, so that is the answer.
Explanation
Chester Barnard advocated effective communication as a basic prerequisite, so that is the answer.
He treated the organisation as a cooperative system held together by communication.
For Barnard, communication is one of the three essentials, alongside common purpose and willingness to serve.
Without it the common purpose cannot be shared and effort cannot be coordinated.
He made communication a central function of the executive in 'The Functions of the Executive' (1938).
Herbert Simon stressed decision-making and Woodrow Wilson the politics-administration distinction.
Peter Self wrote on the comparison of public and private administration, so none of the others fits.

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