Arrange the following in the ascending order of adoption in terms of Diffusion of Innovation among the masses:

1.Opinion Followers

2.Opinion Leaders

3.Early Adopters

4.Change Agents

5.Laggards

A1, 4, 3, 2, 5

B4, 3, 2, 1, 5 ✓ Correct

C3, 4, 2, 1, 5

D1, 2, 3, 4, 5

Correct answer: (B) 4, 3, 2, 1, 5

Explanation

In the diffusion of innovation the change agents act first, opening the order as statement 4.

The early adopters take up the innovation next as statement 3.

The opinion leaders then adopt and endorse it as statement 2.

The opinion followers come after, guided by those leaders, as statement 1.

The laggards are the last to adopt, closing the sequence as statement 5.

This ascending order was described in Everett Rogers's diffusion of innovations framework.

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