Arrange the following in sequence according to Nowak and Warneryd's model of a communication campaign.

1.Manipulative Factors

2.Receiving Group

3.Obtained Effect

4.Intended Effect

5.Points of Departure

A1, 4, 2, 5, 3

B4, 5, 2, 1, 3 ✓ Correct

C5, 4, 2, 1, 3

D1, 3, 4, 2, 5

Correct answer: (B) 4, 5, 2, 1, 3

Explanation

In Nowak and Warneryd's campaign model the intended effect is fixed first, opening the order as statement 4.

The points of departure, the starting conditions and resources, come next as statement 5.

The receiving group, the target audience, is then defined as statement 2.

The manipulative factors, the message and channel choices, follow as statement 1.

The obtained effect, the actual result of the campaign, closes the sequence as statement 3.

The model runs backward from a defined goal to the means, making it a planning tool for campaigns.

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