Given below are two statements : one is labelled as Assertion (A) and the other is labelled as Reason (R). In the light of the above statements, choose the most appropriate answer from the options given below :

Assertion (A):People who are shown Television news edited to draw attention to a particular problem, assign greater importance to that problem.

Reason (R):People learn how much importance to attach to an issue or topic from the emphasis the mass media places upon it.

ABoth A and R are correct and R is the correct explanation of A ✓ Correct

BBoth A and R are correct but R is not the correct explanation of A

CA is correct but R is not correct

DA is not correct but R is correct

Correct answer: (A) Both A and R are correct and R is the correct explanation of A

Explanation

People shown television news edited to spotlight a particular problem do assign greater importance to it, and the first statement is accurate.

This shift in judged importance is a classic demonstration of the agenda-setting effect.

The reason explains that people learn how much weight to give an issue from the emphasis mass media place on it.

Media prominence thus acts as a cue for how salient the public should find a topic.

Since it names why the edited coverage changes the audience's priorities, the reason properly explains the assertion.

This effect was shown experimentally by Iyengar and Kinder's work on television news.

Want more like this? Create a free account to practise a full test, track your progress, and get spaced-repetition review.