Paper 1 · ICT
UGC NET December 2023 (13.12.2023) Shift-I
Businesses use ICT to build positive customer relations by which of the following?
ACalling customers at home
BCreating targeted marketing campaigns ✓ Correct
CPlacing pop-up advertisements on websites
DSending unsolicited e-mails
Correct answer: (B) Creating targeted marketing campaigns — Businesses build positive customer relations by creating targeted marketing campaigns, so that is the answer.
Explanation
★Businesses build positive customer relations by creating targeted marketing campaigns, so that is the answer.
★ICT lets firms gather and analyse customer data to understand needs.
★Targeted campaigns use this data to reach the right customers with relevant offers.
★This personalisation builds trust and long term relationships.
★Cold calling, pop-ups and unsolicited emails annoy customers and harm relations.
★So only targeted marketing campaigns build positive customer relations.
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