Businesses use ICT to build positive customer relations by which of the following?

Building positive customer relations with ICT is best done by creating targeted marketing campaigns matched to customer interests.

Cold calling customers at home is intrusive and tends to annoy rather than build goodwill.

Pop-up advertisements are widely disliked and damage rather than improve relations.

Sending unsolicited emails is spam, which harms the firm's reputation.

Data on customer preferences lets a business tailor relevant offers.

Respectful, personalised contact strengthens loyalty over time.