Paper 1 · Communication
Compared to the newer interactive media, traditional forms of mass communication tend to be
AStatic ✓ Correct
BDynamic
CInteractive
DExploratory
Correct answer: (A) Static — Traditional mass communication tends to be static, so that is the answer.
Explanation
★Traditional mass communication tends to be static, so that is the answer.
★Traditional media send a fixed message out to a passive audience.
★The audience cannot readily talk back within the medium.
★So compared to interactive media, they are static.
★The newer media are the ones that are dynamic and interactive.
★They are not exploratory in the same way, so the answer is static.
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