In communication, connotative words are

Connotative words are cultural, carrying meanings shaped by shared associations and feeling.

Connotation is the implied or emotional overtone a word gains within a culture, beyond its dictionary sense.

Explicit describes plain stated meaning, which is closer to denotation than connotation.

Abstract refers to intangibility of a concept, not the culturally loaded overtone of a word.

Simple describes ease, not the layered cultural sense a connotative word carries.

Denotation is the literal meaning, while connotation adds the cultural colouring.