Critical readings in mediated communication are ________ in character.

Critical readings in mediated communication are cognitive in character.

They involve active reasoning, analysis and judgement of the mediated text.

An emotional character misses the reasoned, analytic nature of critical reading.

A passive character contradicts the active engagement critical reading demands.

Calling it ineffectual wrongly implies such reading achieves nothing, when it interrogates meaning.

Critical reading resists surface messages and questions embedded ideology.