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The mechanical model of mass communication is characterised by which of the following?

1.Multiple-way flow
2.One-way flow
3.From one to many
4.Can be anonymous
5.Active audience
A1, 2 & 3 only
B2, 3 & 4 only ✓ Correct
C3, 4 & 5 only
D1, 4 & 5 only
Correct answer: (B) 2, 3 & 4 only
Explanation

The mechanical model of mass communication is marked by one-way flow, a one-to-many reach and possible anonymity.

Statement 2, one-way flow, fits because messages travel from the source to the mass without simultaneous return.

Statement 3, from one to many, fits because a single source addresses a vast dispersed audience.

Statement 4, can be anonymous, fits because senders and receivers remain personally unknown to each other.

Multiple-way flow belongs to interactive and transactional models, not the mechanical one.

An active audience that co-creates meaning contradicts the passive receiver of this model.

This picture derives from the Shannon and Weaver engineering line.

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