The mechanical model of mass communication is characterised by which of the following?
The mechanical model of mass communication is marked by one-way flow, a one-to-many reach and possible anonymity.
Statement 2, one-way flow, fits because messages travel from the source to the mass without simultaneous return.
Statement 3, from one to many, fits because a single source addresses a vast dispersed audience.
Statement 4, can be anonymous, fits because senders and receivers remain personally unknown to each other.
Multiple-way flow belongs to interactive and transactional models, not the mechanical one.
An active audience that co-creates meaning contradicts the passive receiver of this model.
This picture derives from the Shannon and Weaver engineering line.
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