Given below are two statements. In the light of the above statements, choose the most appropriate answer from the options given below.
Statement 1 is correct while statement 2 is incorrect, so only the first holds.
Statement 1 is sound because all media are symbol systems, and television too works by organising images, sounds and words into shared signs.
Statement 2 fails because television does not address a homogeneous audience only, its viewers are in fact broad and heterogeneous, differing in age, region and taste.
The claim of a single uniform audience contradicts the very nature of mass reach that television has.
Reading the second as correct would deny the diversity that defines a mass viewership.
Mass communication's audience being large, scattered and varied is a standard defining trait, and television shares it fully.
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