Given below are two statements. In the light of the above statements, choose the correct answer from the options given below.
Statement I:Personal conversation is more effective than a broadcast speech.
Statement II:The factor of personalisation makes the radio a more effective means of communication than a newspaper.
ABoth Statement I and Statement II are true ✓ Correct
BBoth Statement I and Statement II are false
CStatement I is true but Statement II is false
DStatement I is false but Statement II is true
Correct answer: (A) Both Statement I and Statement II are true
Explanation
Both statements are true: personal conversation is more effective than a broadcast speech, and personalisation makes radio a more effective means than a newspaper.
Statement 1 is true because direct, personal talk carries feedback and warmth a one-way broadcast cannot.
Statement 2 is true because the human voice on radio adds a personal touch that print on paper lacks.
The closer and more personal the contact, the stronger the communication.
Radio's spoken word feels addressed to the listener, unlike impersonal newsprint.
Personalisation and immediacy are what raise the effectiveness of a channel.
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