Given below are two statements. In the light of the above statements, choose the correct answer from the options given below.

Statement I:Through the attention frame, it is possible to assess the rate at which communicated content is brought to the notice of people.

Statement II:In modern societies, the attention frames are uniform, unrefined and non-interactive when all the frames in the world are taken into account.

ABoth Statement I and Statement II are true

BBoth Statement I and Statement II are false

CStatement I is true but Statement II is false ✓ Correct

DStatement I is false but Statement II is true

Correct answer: (C) Statement I is true but Statement II is false

Explanation

The first statement is right and the second is wrong: the attention frame does let us assess the rate at which content reaches people, but modern attention frames are not uniform, unrefined and non-interactive.

Statement 1 is true because the attention frame measures how fast and how far communicated content gains notice.

Statement 2 is false because in modern societies attention frames are varied, refined and interactive.

Mass media compete to gain and hold attention, making the frames dynamic.

Diverse channels and audiences give rise to many differing attention frames.

Modern frames respond to feedback rather than staying fixed and crude.

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