Given below are two statements. In the light of the above statements, choose the most appropriate answer from the options given below:

Both statements are true: the study of mass communication takes a macroscopic view of messages, while semiology seeks a microscopic view that deconstructs them.

Statement 1 holds because mass communication research looks at broad patterns, flows and effects across whole audiences and societies.

Statement 2 holds because semiology zooms in on the internal workings of a single text, prising apart its signs, codes and layers of meaning.

The two approaches are complementary in scale, one surveying the wide landscape, the other examining the fine grain of signification.

Neither claim cancels the other, since large scale analysis and close textual reading answer different questions about the same communication.

Saussure and Barthes built the semiological toolkit for this close, sign by sign deconstruction of texts.