Given below are two statements: one is labelled as Assertion A and the other is labelled as Reason R. In the light of the above statements, choose the most appropriate answer from the options given below.
Assertion (A):People tend to ignore media messages they feel are in accord with their already-held attitudes and interests.
Reason (R):Selective exposure theory suggests that audiences tend to match their choice of media channels and content to their own tastes, ideas and informational needs.
ABoth A and R are correct and R is the correct explanation of A
BBoth A and R are correct but R is not the correct explanation of A
CA is correct but R is not correct
DA is not correct but R is correct ✓ Correct
Correct answer: (D) A is not correct but R is correct
Explanation
People do not ignore messages that agree with their existing attitudes, and the first statement is not correct.
Selective exposure works the other way, drawing people toward content that fits their beliefs.
What audiences tend to avoid is material that challenges or contradicts their views.
The reason states that audiences match their choice of channels and content to their own tastes and needs, which is true.
This preference for agreeable content is the very core of selective exposure.
Selective exposure is one of a family of processes that includes selective perception and selective retention.
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