In mass communication, print is considered as a/an
AFolk medium
BElectronic medium
CMechanical medium ✓ Correct
DOrdinary medium
Correct answer: (C) Mechanical medium
Explanation
In mass communication print is regarded as a mechanical medium.
It is produced by the mechanical process of the printing press, setting type and impressing ink on paper.
This machine-based reproduction of the word marks it apart from spoken or electronic forms.
A folk medium refers to oral and performance traditions such as folk theatre and storytelling, not to printed matter.
An electronic medium works through electronic signals, as radio and television do, which print does not.
Calling it an ordinary medium says nothing about the technology by which it is made.
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