Match List I (Communication Codes) with List II (Description) and choose the correct answer.

List I

i.Operational

ii.Natural

iii.Ideological

iv.Presentational

List II

a.Collective perception

b.Rules of appearance

c.Practices of production

d.Realistic

Ai-b, ii-c, iii-d, iv-a

Bi-d, ii-a, iii-b, iv-c

Ci-c, ii-b, iii-d, iv-a

Di-c, ii-d, iii-a, iv-b ✓ Correct

Correct answer: (D) i-c, ii-d, iii-a, iv-b

Explanation

The true matching is i-c, ii-d, iii-a, iv-b.

Statement 1, operational code, pairs with practices of production, the working conventions by which texts are actually made.

Statement 2, natural code, pairs with the realistic, since it makes signs seem lifelike and taken for granted.

Statement 3, ideological code, pairs with collective perception, because it carries the shared social outlook and values a group holds.

Statement 4, presentational code, pairs with rules of appearance, governing how gesture, look and manner are displayed.

These code layers derive from Fiske's account of how meaning is organised.

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