One of the aims of qualitative data analysis is to
AExpand the selected text or material
BAnalyse the researcher's credentials
CDescribe a phenomenon ✓ Correct
DFocus on binary dissection
Correct answer: (C) Describe a phenomenon
Explanation
An aim of qualitative data analysis is to describe a phenomenon.
It seeks rich, contextual understanding of meanings and experiences.
Expanding the selected text is not an analytic aim; analysis condenses and interprets.
Analysing the researcher's own credentials is irrelevant to the data's meaning.
A binary dissection contradicts the holistic spirit of qualitative inquiry.
Qualitative analysis often proceeds through coding and theme building.
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