Which of the following are advantages of content analysis? It is a

1.Transparent research method

2.Non-reactive method

3.Flexible method

4.Method that does not need a coding manual

5.Method that is free of any kind of framework

A1, 2 & 3 only ✓ Correct

B2, 3 & 4 only

C3, 4 & 5 only

D1, 4 & 5 only

Correct answer: (A) 1, 2 & 3 only

Explanation

The advantages of content analysis are that it is transparent, non-reactive and flexible.

It is transparent because its coding rules can be checked and repeated by others.

It is non-reactive since studying existing texts does not disturb the subjects.

It is flexible, applying to many kinds of recorded communication.

It does need a coding manual and a clear framework, so those claims are false.

Content analysis can be both quantitative and qualitative.

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