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Which of the following are advantages of content analysis? It is a

Paper 1 · Research Aptitude UGC NET December 2021 June 2022 (14.10.2022) Shift-II
Which of the following are advantages of content analysis? It is a
  • Transparent research method
  • Non-reactive method
  • Flexible method
  • Method that does not need a coding manual
  • Method that is free of any kind of framework
A1, 2 & 3 only ✓ Correct
B2, 3 & 4 only
C3, 4 & 5 only
D1, 4 & 5 only
Correct answer: (A) 1, 2 & 3 only — The answer is 1, 2 and 3.
Explanation
The answer is 1, 2 and 3.
Content analysis is a transparent method whose steps can be followed and checked, which is item 1.
It is non-reactive because it studies existing texts without disturbing them, which is item 2.
It is flexible and can be applied to many kinds of material, which is item 3.
It does need a coding manual, so item 4 is wrong.
It works within a framework rather than being free of any, so item 5 is wrong.
So the answer is 1, 2 and 3.

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