Paper 1 · Communication
UGC NET December 2023 (12.12.2023) Shift-I
The automation element of online media has enabled the generation of:
ALimited quantity of quality information
BUser specific information ✓ Correct
CComplex philosophical information
DNon-specific general information
Correct answer: (B) User specific information — Automation in online media has enabled user specific information, so the answer is user specific information.
Explanation
★Automation in online media has enabled user specific information, so the answer is user specific information.
★Automation uses technology to perform tasks with little human input.
★Online platforms automatically track each user's activity and preferences.
★They then tailor content to that particular user.
★This produces personalised, user specific information.
★The other options do not describe this personalisation.
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