The automation element of online media has enabled the generation of:

ALimited quantity of quality information

BUser specific information ✓ Correct

CComplex philosophical information

DNon-specific general information

Correct answer: (B) User specific information

Explanation

The automation of online media has enabled the generation of user specific information tailored to each individual.

Limited quantity of quality information understates what automation produces, which is abundant and targeted.

Complex philosophical information is not what media automation is designed to generate.

Non-specific general information is the opposite of the personalised output automation makes possible.

Algorithms track behaviour to customise feeds, recommendations and advertising.

This personalisation is a defining feature of automated online media.

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