The media accountability system to improve media quality focuses on which of the following? Choose the correct answer from the options given below.

1.Evaluation

2.Audience control

3.Monitoring

4.Education

5.Feedback

A1, 2 and 3 only

B2, 3 and 4 only

C2, 4 and 5 only

D1, 3, 4 and 5 only ✓ Correct

Correct answer: (D) 1, 3, 4 and 5 only

Explanation

The media accountability system to improve quality rests on evaluation, monitoring, education and feedback.

Evaluation judges media performance against professional and ethical standards.

Monitoring keeps a continuous watch on media content and conduct.

Education raises the competence of media workers and the literacy of audiences.

Feedback channels responses from the public back to the media so they can correct course.

Audience control is coercive gatekeeping, not a voluntary accountability mechanism, so it stands apart.

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