The term rhetoric is related to

Rhetoric, the art of persuasive speaking, was systematised by Aristotle, who tied it to the speaker who aims to persuade.

His framework set out the speaker, the subject and the audience, with persuasion as the goal of public address.

Naming the teacher of the dialogues who came before him credits an earlier thinker, not the author of the treatise on rhetoric.

The scholar who mapped mass-communication theory worked in the modern era, far from classical oratory.

The thinker famed for medium-is-the-message studied media effects, not the ancient craft of persuasion.

Aristotle named ethos, pathos and logos as the three means of persuasion.