Which of the following are considered hot media? Choose the correct answer from the options given below.

1.Telephone

2.Television

3.Radio

4.Cinema

5.Photographs

A1, 2 and 3 only

B2, 3 and 4 only

C3, 4 and 5 only ✓ Correct

D1, 4 and 5 only

Correct answer: (C) 3, 4 and 5 only

Explanation

Radio, cinema and photographs are considered hot media in McLuhan's scheme.

Hot media are high in definition and fill the sense richly, so they demand little completion from the audience.

Radio floods the ear with detailed sound, marking it as hot.

Cinema presents a high-resolution visual field with abundant detail, again a hot medium.

Photographs offer a sharp, fully specified image, so they too count as hot.

Telephone and television are low in definition and invite more participation, which places them among cool media.

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