Paper 1 · Communication
UGC NET June 2024 Re-Exam (21.08.2024) Shift-II
Which of the following are considered hot media? Choose the correct answer from the options given below.
- 1. Telephone
- 2. Television
- 3. Radio
- 4. Cinema
- 5. Photographs
A1, 2 and 3 only
B2, 3 and 4 only
C3, 4 and 5 only ✓ Correct
D1, 4 and 5 only
Correct answer: (C) 3, 4 and 5 only — The hot media are radio, cinema and photographs, so the answer is 3, 4 and 5.
Explanation
★The hot media are radio, cinema and photographs, so the answer is 3, 4 and 5.
★In McLuhan's terms, hot media are high-definition and demand little participation.
★Radio is a high-definition medium that fills the ear with sound, so it is hot.
★Cinema is high-definition and immersive, so it is hot.
★Photographs are high-definition images, so they are hot.
★Telephone and television are cool media requiring more participation, so statements 1 and 2 are excluded.
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