Which of the following are essential elements of mass communication? Choose the most appropriate answer from the options given below.

1.Electronic observation

2.Technological medium

3.Large audience

4.Professional communication

5.Organizational structure

A1, 2 and 5 only

B1, 3 and 4 only

C1, 3, 4 and 5 only

D2, 3, 4 and 5 only ✓ Correct

Correct answer: (D) 2, 3, 4 and 5 only

Explanation

The essential elements of mass communication here are a technological medium, a large audience, professional communication and an organisational structure.

A technological medium is needed to carry the message across distance to many.

A large audience, dispersed and numerous, is the defining receiver of mass communication.

Professional communication marks the trained, specialised source that produces the content.

An organisational structure supports the complex, collective work of producing and distributing messages.

Electronic observation is a surveillance activity and is no essential element of the mass communication process.

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